Innovative Marketing Tactics: Beyond Social Media in 2024
Every day, 45 million professional content creators worldwide compete for your attention. The years of the corona pandemic have led to more working from home also in more side hustles beyond the traditional work and more self-employment. Hundreds of videos on YouTube promise fast growth as a freelancer and quick money with an idea, with the help of a digital business model. Especially for young companies with few followers, it is very difficult to grow in saturated markets without having to invest thousands of dollars directly in advertising. What needs to happen in 2024 so that a business can continue to grow alongside marketing via social media channels? The AI revolution has only just begun and will provide the solution for completely new providers beyond all previous marketing channels.
Apple and the AI Revolution
Apple has struggled several times in the past to successfully market new products immediately on the first market. When the Apple Watch came onto the market, little taxation was felt among the masses. Today it is one of the best-selling watches in the world. There is also a lot of discussion about Macs when newer models are launched and Apple is often accused by Wall Street that only the iPhone as a cash cow would ensure the survival of the company. Today we are still at the beginning of a revolution in the digital sector that will change the whole world, just like the introduction of the iPod and even better the introduction of the iPhone. This year, Apple will update the iOS operating system to iOS18 and at the same time launch the long-awaited Apple Vision Pro on the market. Applications in the audio-visual field will greatly change all areas of life. Users will have their hands free and will be able to cook, work or simply relax. Of course, the first model of the Vision Pro is still a prototype that Apple will then improve with user feedback. However, the new operating system and the Vision Pro are only one side of Apple's innovations that will characterize this year. The AI (Artificial Intelligence) solutions that Apple will present will be much stronger. Little has been heard from Apple in this area, but the latest reports suggest that Apple will also make a massive impact in the field of generative AI.
Goodbye entrenched mindset
How does this help to bring new products onto the market? First and foremost, it is important to say goodbye to the entrenched mindset of old marketing via blogs, newsletters and social media. To be truly successful in 2024, digital audio-visual applications that are also suitable for new hardware solutions such as the Apple Vision Pro are crucial. All marketing strategies should be geared towards this. The usual advertising interruptions in a YouTube video disrupt the digital user experience. Reading blog articles dates back to the beginnings of digital marketing, then podcasts played an increasingly important role, then Vlogs. In the future, audio-visual marketing, powered by generative AI, will play a major role and have a rapid and now almost unimaginable power of implementation. Whether at home, in the car, on the train, while shopping or at an event. AI-supported digital audio-visual applications enable even companies that have just entered the market to reach their users, as large digital corporations have collected enough data about users over the last few decades to enable all marketing measures to be targeted very precisely at individual users. Startups can form strategic partnerships with other businesses or brands that align with their values and target audience, leveraging each other's strengths for mutual benefit.
Generative AI for new marketing strategies
Companies should use emerging platforms for AI-supported predictive analyzes to forecast customer behavior, preferences and trends to get AI-driven insights. This enables companies to proactively adapt their marketing strategies to changing customer expectations. Email marketing can be created with personalized, interactive, and visually appealing content. Utilizing advanced email automation and segmentation delivers tailored messages. In the fast moving consumer goods sector smart packaging can be developed that provides additional information through technology (QR codes, NFC) and emphasizes sustainability, catering to environmentally conscious consumers (Sustainability Marketing). Content can be optimized for voice search as AI-powered voice assistants become more common (Voice Search Optimization). Companies can adapt their SEO strategies to the natural language used in voice queries.
If a new company wants to establish an new product today, it should develop immersive and interactive content experiences, such as augmented reality (AR) or virtual reality (VR) campaigns, to engage audiences in more meaningful ways. An audience can at the same time be encouraged to create and share content related to a brand. User-generated content can enhance authenticity and create a sense of community. The possibilities are diverse and in some areas not yet perfect. However, all applications that are supported and developed by an AI offer a completely new customer experience and a very good opportunity to grow quickly as a newcomer in an established environment.