The Joy of Experiencing Over Accumulating: A Shift in Canadian Spending

Amidst the backdrop of soaring living costs and towering economic inequity, a profound shift is rippling across Canadian society. The traditional markers of success, once defined by owning property or the latest car model, are becoming distant dreams for the working generation caught in the financial squeeze of the times. Yet, as the sands shift beneath their feet, middle-aged professionals and Canadian millennials are finding solace and joy in a different kind of investment - the rich tapestry of experiences.